We've seen the shift happening in real-time...

Commerce editors are prioritizing brands with affiliate programs. Your clients are asking why their competitors are landing better placements. And deep down, you know that understanding affiliate marketing isn't just a "nice to have" anymore—it's essential for staying competitive in today's media landscape.

But, here's the problem: Most affiliate marketing courses are built for ecommerce managers, not publicists. They're full of technical jargon and focus on driving sales rather than securing the media coverage your clients need.

That changes today.

Transform Yourself from Traditional Publicist to Performance-Based PR Expert

After completing this course, you'll confidently:

  • Set up complete affiliate programs for PR clients, even if you've never touched an affiliate dashboard before

  • Speak the language that commerce editors actually want to hear with affiliate and commerce terminology that makes your pitches irresistible

  • Position yourself as a Performance-Based PR specialist to set your agency apart

  • Evaluate and recruit the right affiliate partners that align with your clients' goals and audience

  • Help your clients succeed by setting strategic commission rates, building relationships, and managing day-to-day activities

Meet Your Instructor

Sarah Karger

In another life, Sarah was an eCommerce director for a men’s accessory retailer, overseeing all aspects of the team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business. Her experience in marketing spans the gamut from media relations and pay-per-click advertising to email marketing... and you guessed it, affiliate marketing. Today, she is a full-time publicist, hobby farmer @newranchwhodis and Partner at Comm Oddities, a boutique public relations house.

Jeneration Academy Members Get Results Faster

As a Jeneration Academy member, you already understand the fundamentals of modern PR. This course builds on that foundation by adding the performance-driven layer that today's media landscape demands. With this course, you'll develop:

  • The Technical Foundation

    Complete walkthrough of setting up and managing your clients on affiliate networks like Impact, CJ, and Rakuten.

  • A Strategic Advantage

    Learn to speak the lingo and craft pitches that encourage commerce editors to say "yes" to your clients

  • Your Competitive Edge

    Advanced tactics for securing premium editorial placements that your competitors can't match

This Isn't Just a Theory—It's a Proven Strategy

Real Results from Real Publicists

The techniques in this course transform how publicists work with commerce teams and deliver measurable value to clients. Students have successfully landed placements in top-tier publications by speaking the language commerce editors understand, increased their service fees by adding high-value affiliate management to their offerings, proven measurable ROI through trackable affiliate-driven coverage and sales, and future-proofed their careers as the industry continues shifting toward performance-based models.
Let's Get Started

What's Included:

As a member of Jeneration Academy, you're already invested in staying ahead of industry trends. This course is the logical next step in your professional development.

  • Module 1: Affiliate Marketing Fundamentals for Publicists

  • Module 2: Network Setup & Platform Management

  • Module 3: Strategic Program Development

  • Module 4: Advanced Tactics & Optimization

  • Module 5: Scaling Your Affiliate Management Services

Ready to Master Performance-Based PR?

Use code "jeneration" for an exclusive 50% discount today!