affiliateforpublicists

If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly valuable course should be mandatory for all serious PR execs and content marketing directors. The publicity and earned media landscape has changed so dramatically in the past 3 years that anyone operating under the pre-pandemic model is in serious danger of becoming obsolete. This course clearly navigates the student through everything you need to know to get or keep your brand or client in the game for scoring top-tier PR wins on a consistent and scalable basis. It explains complex concepts in a way that is easy to understand and implement (and in a way that helps you teach your brand's marketing execs why they need to join an affiliate program). As a PR professional for over 20 years, I know hype and I've heard the hype on this course for a while based on the recommendations of highly-respected pros in the journalism and editorial space. I'm here to tell you, this masterclass on Affiliate Marketing for Publicists lives up to and exceeds the hype.

This course is so well laid out (in a manageable timeframe, as well), and each section is clear and concise - which is welcomed in the murky landscape of affiliates! I was able to take the necessary notes and then provide thoughtful recommendations to my clients on which platforms and network would be best given their size and needs. Sarah was so kind to answer a few follow up questions after the course, as well. 10/10 recommend!

Lots of helpful tips on affiliate marketing in a clear, digestible manner. Highly recommend!

This helped me feel so much more equipped to recommend affiliate programs to my clients. Sara is whip smart and really knows her stuff! I had a great 1:1 consultation call with her after taking this class as well which is extremely helpful for getting specific questions answered.

As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it’s become essential for publicists to understand how affiliate marketing works – and this course presents an excellent (and fun) overview for anyone who does product PR. I highly recommend this program!

This one comes from a longtime publicist - who is now in-house and aiming to crack the code on affiliate PR - while also utilizing our in-house digital marketing resources. This course was highly educational and connected the dots I was hoping for. Very informative and clear. Well done!!