Meet Your Instructors

Learn from the Pros

Sarah Karger

In another life, Sarah was an eCommerce director for a men’s accessory retailer, overseeing all aspects of the team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business. Her experience in marketing spans the gamut from media relations and pay-per-click advertising to email marketing... and you guessed it, affiliate marketing. Today, she is a full-time publicist, hobby farmer @newranchwhodis and Partner at Comm Oddities, a boutique public relations house.

Social proof: reviews

5 star rating

The best investment your PR team or brand marketing direc...

Jason Myers

If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly va...

Read More

If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly valuable course should be mandatory for all serious PR execs and content marketing directors. The publicity and earned media landscape has changed so dramatically in the past 3 years that anyone operating under the pre-pandemic model is in serious danger of becoming obsolete. This course clearly navigates the student through everything you need to know to get or keep your brand or client in the game for scoring top-tier PR wins on a consistent and scalable basis. It explains complex concepts in a way that is easy to understand and implement (and in a way that helps you teach your brand's marketing execs why they need to join an affiliate program). As a PR professional for over 20 years, I know hype and I've heard the hype on this course for a while based on the recommendations of highly-respected pros in the journalism and editorial space. I'm here to tell you, this masterclass on Affiliate Marketing for Publicists lives up to and exceeds the hype.

Read Less
5 star rating

HUGE amount of value in a digestible amount of time

Natalie Bickel

This masterclass gave me incredible insight into the affiliate marketing world. The class was less than an hour, yet I feel like I gained an extensive amount...

Read More

This masterclass gave me incredible insight into the affiliate marketing world. The class was less than an hour, yet I feel like I gained an extensive amount of knowledge about how affiliate marketing works, why we should be using it, and how best to incorporate it. This is a must for anyone getting started in the affiliate marketing world or for anyone who needs a refresher. Everything is explained clearly with metaphors we can all relate to. Seriously - SO MUCH good info!

Read Less
5 star rating

Extremely Informative

Allison Frazier

This one comes from a longtime publicist - who is now in-house and aiming to crack the code on affiliate PR - while also utilizing our in-house digital marke...

Read More

This one comes from a longtime publicist - who is now in-house and aiming to crack the code on affiliate PR - while also utilizing our in-house digital marketing resources. This course was highly educational and connected the dots I was hoping for. Very informative and clear. Well done!!

Read Less
4 star rating

Easy and straight to the point!

Camille van der Sloot

These videos were short, sweet, and straight to the point! I love the tips and tricks, and the examples provided. I would just suggest slowing down the video...

Read More

These videos were short, sweet, and straight to the point! I love the tips and tricks, and the examples provided. I would just suggest slowing down the videos and add more text in the description/subtitles to be more accessible and easier to follow.

Read Less
5 star rating

Great course!

Randi packard

It has been the best course yet; really informative. I even have it bookmarked.

It has been the best course yet; really informative. I even have it bookmarked.

Read Less
5 star rating

"Must Be Affiliate-Ready"

Jodie Chase

As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it’s become essential for pub...

Read More

As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it’s become essential for publicists to understand how affiliate marketing works – and this course presents an excellent (and fun) overview for anyone who does product PR. I highly recommend this program!

Read Less
5 star rating

Very valuable

Katie Bourke

This gave me so much great information to understand the evolving landscape.

This gave me so much great information to understand the evolving landscape.

Read Less
5 star rating

A must-take course for PR pros

Megan Ayotte

This helped me feel so much more equipped to recommend affiliate programs to my clients. Sara is whip smart and really knows her stuff! I had a great 1:1 con...

Read More

This helped me feel so much more equipped to recommend affiliate programs to my clients. Sara is whip smart and really knows her stuff! I had a great 1:1 consultation call with her after taking this class as well which is extremely helpful for getting specific questions answered.

Read Less
5 star rating

Key Course for Affiliate Beginners

Amber Sabri

I started my agency in the fall of 2021 with little to no experience with affiliates, after taking this course I felt prepared to pitch affiliate programs to...

Read More

I started my agency in the fall of 2021 with little to no experience with affiliates, after taking this course I felt prepared to pitch affiliate programs to all of my clients and have since grown all my clients through affiliate marketing!

Read Less
5 star rating

Covered all of the bases!

Emily Blosser

This quick and easy course was the perfect introduction into affiliate marketing. You "hear" a lot as a publicist but this lifted the veil on what you really...

Read More

This quick and easy course was the perfect introduction into affiliate marketing. You "hear" a lot as a publicist but this lifted the veil on what you really needed to know. Also the price is right. It was worth every penny.

Read Less

FAQ

  • Who is this course for?

    This course is for anyone who has questions about affiliate marketing as it relates to the editorial and PR world.

  • What will I learn from this course?

    You’ll learn:

    - What affiliate marketing really is and why it has taken over the editorial industry.

    - How to get acclimated to and own the world of affiliate as a publicist.

    - How to effectively communicate with editors and
    eCommerce managers at coveted publications.

    - Approximate costs of joining the most popular networks.

  • Do you offer bulk pricing?

    Yes! Email [email protected] and we can provide custom pricing for small teams and agencies to have access.

Sign up for our PR Affiliate Newsletter

We won't ever spam you, we don't have time for that sh*t.

Thank You