What You'll Learn
Spot and fix the red flags that make editors skip your pitch
Provide critical affiliate context naturally—without turning your pitch into an ad
Align every story angle with revenue-driving opportunities and mediums editors actually care about
Leave with a reusable pitch checklist and plug-and-play template
Meet Our Experts
Sarah Karger
PR & Affiliate Marketer
Ecommerce Director turned Publicist turned Performance Marketing Consultant. Sarah helps PR pros and agencies transform their traditional media strategies into measurable, revenue-driving wins through affiliate integration. Her approach bridges storytelling and commerce—helping clients double their placements and prove ROI with the same effort. Expert in Earned PR and Marketing Consultant. Guiding publicists and agencies through the Affiliate Marketing landscape doubling their media wins with the same effort.
About the Lab
Join us for a 60-minute working session where we deconstruct and rebuild your PR pitches using affiliate positioning that editors actually respond to. Learn how to make your pitches stand out—and convert—in today’s commerce-driven media landscape. Walk away with actionable tips and tricks to increase your holiday placements.
What People Who Work With Sarah Are Saying
Sarah consults with publicists and agencies in a number of ways. Want to hear what real clients say about working with her?
I don't remember the last time I learned this much in 60 minutes.
1:1 Consulting
Sarah broke down the evolving affiliate/PR landscape in a way that truly made sense, walking us through real examples, screen sharing, and sharing tons of practical tips and tricks. She also made sure to tailor each session to answer any and all questions we had. Her depth of knowledge in this rapidly changing space was evident, and I left feeling way more confident about navigating this new side of the industry.
PR Agency Affiliate Accelerator
Sarah’s knowledge of the affiliate marketing landscape was just what I needed to be able to confidently speak to my clients on this evolving media landscape. Highly recommend!
PR Agency Affiliate Accelerator
The best investment your PR team or brand can make.
Affiliate for Publicist Course
This gave me so much great information to understand the evolving media landscape.
Affiliate for Publicists Course
As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it's become essential for publicists to understand how affiliate marketing works. This course presents and excellent (and fun!) overview for anyone who does product PR. I highly recommend this course.
Affiliate for Publicists Course
I don't remember the last time I learned this much in 60 minutes.
1:1 Consulting
Sarah’s knowledge of the affiliate marketing landscape was just what I needed to be able to confidently speak to my clients on this evolving media landscape. Highly recommend!
PR Agency Affiliate Accelerator
This gave me so much great information to understand the evolving media landscape.
Affiliate for Publicists Course
Sarah broke down the evolving affiliate/PR landscape in a way that truly made sense, walking us through real examples, screen sharing, and sharing tons of practical tips and tricks. She also made sure to tailor each session to answer any and all questions we had. Her depth of knowledge in this rapidly changing space was evident, and I left feeling way more confident about navigating this new side of the industry.
PR Agency Affiliate Accelerator
The best investment your PR team or brand can make.
Affiliate for Publicist Course
As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it's become essential for publicists to understand how affiliate marketing works. This course presents and excellent (and fun!) overview for anyone who does product PR. I highly recommend this course.
Affiliate for Publicists Course
Ready to Elevate Your PR Pitches?
Join our interactive lab and gain hands-on feedback and insider strategies to land features in top-tier publications.
$29.00