What You'll Learn
Why Amazon Wins: How Media Actually Make Money in Q4
How to Reposition Amazon Links as a Win for “DTC-Obsessed” Clients
Understanding Amazon’s Creator Connections
How to Build and Launch a Holiday-Ready Creator Connections Campaign
Meet Our Experts
Sarah Karger
PR & Affiliate Marketer
Ecommerce Director turned Publicist turned Performance Marketing Consultant. Sarah helps PR pros and agencies transform their traditional media strategies into measurable, revenue-driving wins through affiliate integration. Her approach bridges storytelling and commerce—helping clients double their placements and prove ROI with the same effort. Expert in Earned PR and Marketing Consultant. Guiding publicists and agencies through the Affiliate Marketing landscape doubling their media wins with the same effort.
About the Lab
The Creator Connections Lab is a live one-hour intensive designed specifically for publicists who want to win more coverage, speak confidently about Performance PR strategy, and prove real revenue impact to their clients. In today’s commerce-driven media landscape, editors and publishers rely heavily on Amazon links—especially during the Q4 holiday rush. But most publicists are still guessing at why their pitches land (or don’t), how Amazon’s ecosystem actually works, and how to turn affiliate opportunities into press wins. This lab changes that. Inside, you’ll learn why publishers prefer Amazon links, how to reframe Amazon links as a win for even your most DTC-obsessed clients, how to launch an Amazon Creator Connections campaign that will fuel gift guides, listicles, and performance-driven press. It’s fast, tactical, and immediately actionable workshop—built for you to implement before the end of the year. By the end of this lab, you’ll walk away with: - A crystal-clear understanding of why media prioritize Amazon every Q4 - The talking points and language to finally get client buy-in - A step-by-step Creator Connections blueprint you can deploy instantly - The know-how to amplify Creator Connections activity to drive more press hits ----> measurable sales This isn’t theory. It’s the real playbook used inside today’s top commerce teams, broken down for publicists who want to elevate and evolve their practice and prove undeniable value in a performance-driven PR landscape.
What People Who Work With Sarah Are Saying
Sarah consults with publicists and agencies in a number of ways. Want to hear what real clients say about working with her?
I don't remember the last time I learned this much in 60 minutes.
1:1 Consulting
Sarah broke down the evolving affiliate/PR landscape in a way that truly made sense, walking us through real examples, screen sharing, and sharing tons of practical tips and tricks. She also made sure to tailor each session to answer any and all questions we had. Her depth of knowledge in this rapidly changing space was evident, and I left feeling way more confident about navigating this new side of the industry.
PR Agency Affiliate Accelerator
Sarah’s knowledge of the affiliate marketing landscape was just what I needed to be able to confidently speak to my clients on this evolving media landscape. Highly recommend!
PR Agency Affiliate Accelerator
The best investment your PR team or brand can make.
Affiliate for Publicist Course
This gave me so much great information to understand the evolving media landscape.
Affiliate for Publicists Course
As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it's become essential for publicists to understand how affiliate marketing works. This course presents and excellent (and fun!) overview for anyone who does product PR. I highly recommend this course.
Affiliate for Publicists Course
I don't remember the last time I learned this much in 60 minutes.
1:1 Consulting
Sarah’s knowledge of the affiliate marketing landscape was just what I needed to be able to confidently speak to my clients on this evolving media landscape. Highly recommend!
PR Agency Affiliate Accelerator
This gave me so much great information to understand the evolving media landscape.
Affiliate for Publicists Course
Sarah broke down the evolving affiliate/PR landscape in a way that truly made sense, walking us through real examples, screen sharing, and sharing tons of practical tips and tricks. She also made sure to tailor each session to answer any and all questions we had. Her depth of knowledge in this rapidly changing space was evident, and I left feeling way more confident about navigating this new side of the industry.
PR Agency Affiliate Accelerator
The best investment your PR team or brand can make.
Affiliate for Publicist Course
As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it's become essential for publicists to understand how affiliate marketing works. This course presents and excellent (and fun!) overview for anyone who does product PR. I highly recommend this course.
Affiliate for Publicists Course
Ready to Elevate Your PR?
Come spend an hour with me and finally understand why Amazon drives Q4 coverage, what creators are looking for, and how to turn CC activity into real editorial wins. Your investment: 1 hour & $67. Your ROI: clarity, confidence, and more placements.
$67.00