What you'll learn
Why Amazon Wins: How Media Actually Make Money
How to Reframe DTC Resistance: The Language That Gets Skeptical Clients to Say Yes to Amazon Coverage
Creator Connections Demystified: What It Is, Who Qualifies, and Why It's Your Prime Day Edge
Build & Launch: A Step-By-Step Blueprint for a Prime Day Creator Connections Campaign Tied to Your PR Push
Meet your Instructor
Sarah Karger
Founder | Affiliate for Publicists
Ecommerce Director turned Publicist turned Performance Marketing Consultant. Sarah helps PR pros and agencies transform their traditional media strategies into measurable, revenue-driving wins through affiliate integration.
Creator Connections Lab
Amazon confirmed Prime Day 2026 is happening in June! Meaning the prep window for commerce editors at Forbes, Strategist, Wirecutter, BuzzFeed, USA Today, and Hearst publications just collapsed by a few weeks. If you're a publicist with clients who sell on Amazon, this training is for you to maximize your pitching this Prime Day. You'll walk away knowing exactly why commerce editors prioritize Amazon coverage for Prime Day — whether your client loves that or not — how to reposition Amazon as a win for DTC-obsessed clients, and how Performance PR strategy (including Creator Connections) is the edge over publicists still pitching Prime Day the way they pitched it three years ago.
What people are saying
Testimonials from people who have worked with Sarah
"I don't remember the last time I learned this much in 60 minutes."
1:1 Consulting
Sarah's knowledge of the affiliate marketing landscape was just what I needed to be able to confidently speak to my clients on this evolving media landscape. Highly recommend!
PR Agency Affiliate Accelerator
This gave me so much great information to understand the evolving media landscape.
Affiliate for Publicists Course
Sarah broke down the evolving affiliate/PR landscape in a way that truly made sense, walking us through real examples, screen sharing, and sharing tons of practical tips and tricks. She also made sure to tailor each session to answer any and all questions we had. Her depth of knowledge in this rapidly changing space was evident, and I left feeling way more confident about navigating this new side of the industry.
PR Agency Affiliate Accelerator
The best investment your PR team or brand can make.
Affiliate for Publicists Course Student
Ready to Elevate your PR?
Come spend an hour with me and finally understand why Amazon drives most commerce coverage, what creators are looking for, and how to turn CC activity into real editorial wins. Your investment: 1 hour Your ROI: clarity, confidence, and more understanding about how the affiliate ecosystem has changed the media industry and in doing so, more placements.
Save my seat!