Course curriculum

    1. Introduction to Affiliate Marketing for Publicists

      FREE PREVIEW
    2. Why are Editorial Departments Using Affiliate Marketing

    3. So, What is Affiliate Marketing?

    4. Advertorial vs. Affiliate

    1. Affiliate Networks You Need To Know About

    1. Affiliate Manager vs. Publicist - Whose job is this?

    1. SEO: Why You Need To Care About It

    1. Perfect Affiliate Pitch Checklist

    1. Affiliate Glossary

About this course

  • $149.00
  • 9 lessons
  • 1 hour of video content

What students are saying...

5 star rating

Extremely Informative

Allison Frazier

This one comes from a longtime publicist - who is now in-house and aiming to crack the code on affiliate PR - while also utilizing our in-house digital marke...

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This one comes from a longtime publicist - who is now in-house and aiming to crack the code on affiliate PR - while also utilizing our in-house digital marketing resources. This course was highly educational and connected the dots I was hoping for. Very informative and clear. Well done!!

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5 star rating

The Perfect Deep Dive Into Affiliate

Katie Wolitarsky

This course is so well laid out (in a manageable timeframe, as well), and each section is clear and concise - which is welcomed in the murky landscape of aff...

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This course is so well laid out (in a manageable timeframe, as well), and each section is clear and concise - which is welcomed in the murky landscape of affiliates! I was able to take the necessary notes and then provide thoughtful recommendations to my clients on which platforms and network would be best given their size and needs. Sarah was so kind to answer a few follow up questions after the course, as well. 10/10 recommend!

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5 star rating

HUGE amount of value in a digestible amount of time

Natalie Bickel

This masterclass gave me incredible insight into the affiliate marketing world. The class was less than an hour, yet I feel like I gained an extensive amount...

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This masterclass gave me incredible insight into the affiliate marketing world. The class was less than an hour, yet I feel like I gained an extensive amount of knowledge about how affiliate marketing works, why we should be using it, and how best to incorporate it. This is a must for anyone getting started in the affiliate marketing world or for anyone who needs a refresher. Everything is explained clearly with metaphors we can all relate to. Seriously - SO MUCH good info!

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5 star rating

Key Course for Affiliate Beginners

Amber Sabri

I started my agency in the fall of 2021 with little to no experience with affiliates, after taking this course I felt prepared to pitch affiliate programs to...

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I started my agency in the fall of 2021 with little to no experience with affiliates, after taking this course I felt prepared to pitch affiliate programs to all of my clients and have since grown all my clients through affiliate marketing!

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4 star rating

Easy and straight to the point!

Camille van der Sloot

These videos were short, sweet, and straight to the point! I love the tips and tricks, and the examples provided. I would just suggest slowing down the video...

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These videos were short, sweet, and straight to the point! I love the tips and tricks, and the examples provided. I would just suggest slowing down the videos and add more text in the description/subtitles to be more accessible and easier to follow.

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5 star rating

Great course!

Randi packard

It has been the best course yet; really informative. I even have it bookmarked.

It has been the best course yet; really informative. I even have it bookmarked.

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5 star rating

"Must Be Affiliate-Ready"

Jodie Chase

As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it’s become essential for pub...

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As more and more top-tier publishers require products to be part of affiliate programs to be considered for media coverage, it’s become essential for publicists to understand how affiliate marketing works – and this course presents an excellent (and fun) overview for anyone who does product PR. I highly recommend this program!

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5 star rating

Very valuable

Katie Bourke

This gave me so much great information to understand the evolving landscape.

This gave me so much great information to understand the evolving landscape.

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5 star rating

A Solid Introduction for Those Just Getting Started

Kate A. Fettig

I enjoyed this introductory course on affiliate marketing for PR pros - it was a great first-first-first step in getting started. It left me with many questi...

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I enjoyed this introductory course on affiliate marketing for PR pros - it was a great first-first-first step in getting started. It left me with many questions and eager to learn more. Excited for the next chapter in this course.

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5 star rating

The best investment your PR team or brand marketing direc...

Jason Myers

If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly va...

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If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly valuable course should be mandatory for all serious PR execs and content marketing directors. The publicity and earned media landscape has changed so dramatically in the past 3 years that anyone operating under the pre-pandemic model is in serious danger of becoming obsolete. This course clearly navigates the student through everything you need to know to get or keep your brand or client in the game for scoring top-tier PR wins on a consistent and scalable basis. It explains complex concepts in a way that is easy to understand and implement (and in a way that helps you teach your brand's marketing execs why they need to join an affiliate program). As a PR professional for over 20 years, I know hype and I've heard the hype on this course for a while based on the recommendations of highly-respected pros in the journalism and editorial space. I'm here to tell you, this masterclass on Affiliate Marketing for Publicists lives up to and exceeds the hype.

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