If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly va...
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If you represent a consumer-facing brand that sells products and you want to be competitive in the modern world of media press placements, this incredibly valuable course should be mandatory for all serious PR execs and content marketing directors. The publicity and earned media landscape has changed so dramatically in the past 3 years that anyone operating under the pre-pandemic model is in serious danger of becoming obsolete.
This course clearly navigates the student through everything you need to know to get or keep your brand or client in the game for scoring top-tier PR wins on a consistent and scalable basis. It explains complex concepts in a way that is easy to understand and implement (and in a way that helps you teach your brand's marketing execs why they need to join an affiliate program).
As a PR professional for over 20 years, I know hype and I've heard the hype on this course for a while based on the recommendations of highly-respected pros in the journalism and editorial space. I'm here to tell you, this masterclass on Affiliate Marketing for Publicists lives up to and exceeds the hype.
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